We are certainly not your "typical" ad agency. Whether its growing relationships with your current customers or acquire new ones, we focus on helping our customers grow revenue through a strategically driven approach to marketing.
After an extensive and highly successful career as the head of Marketing for a large Mid-West bank, Michael Balsimo established Balsimo Strategic Marketing (BSM) in 2016. Through BSM, Michael is bringing proven marketing strategies he has developed over his career to companies across the United States.
A true blend of creative and analytical aptitude, Michael is especially talented at translating everyday ideas into rock-solid, results-producing concepts. Passionate about driving ongoing, measurable results, Mike focuses on cost-effective and inventive strategies to meet clients' goals. He is highly attuned to the fast-paced changes occurring in the marketing field and has proven experience leveraging digital channels to drive revenue for clients.
Michael received Bachelor's of Science degrees in Marketing, Business Management, and Human Resource Management from Ohio Valley University. He is also a graduate of the Disney Institute's Business Excellence program as well as the American Banker's Association School of Bank Marketing and Management.